Entrepreneurship (the art of starting a business) requires no inclination to a particular discipline, except for the ability to sell maybe. All one needs is an opportunity, guts and a little bit (or a whole lot) of resources to start their dream. That said the need for professionals kicks in as soon as the business … Continue reading Marketing for Small Business
I made a friend lose a million Uganda shillings today. Don't get me wrong he had it coming, it's the price of working with a character like mine! I just hope he doesn't take it personal! Here's the whole story.. My Marketing job partly involves me taking meetings to select potential service providers (SPs). So … Continue reading Don’t Mix Business With Friendship!
I started out on a high note in my first post, with a lot of certainty! That won't be the case here. I thought my first blog post would be bad-ass, I thought I'd start with when I was riding on the back of a 3-wheeler in Bor, South Sudan shortly after the 2013 crisis. … Continue reading Bad Behavior
My name is Ajena Jafar, and this here, is where you'll find my story.